Destination Analysts and Miles Partnership teamed up in 2020 to work on two of the largest ever studies into the reach, impact and influence of official DMO websites and visitor guides. This webinar summarizes invaluable insights and takeaways from these two studies that ran from early 2020 through the COVID-19 crisis. Learn how these official channels are essential to your crisis communication and about the visitor guide and website content types, features, functionality that will help drive the recovery in your destination. This essential update can guide your DMO website and visitor guide planning for 2021/22 and through the recovery from COVID-19.
If you would like to learn more about these studies, or discuss how these insights could be applied to your destination or business, send us a message.
About the Research Studies:
1. The DMA West Visitor Guide Readership & Conversion Study updated a similar study undertaken in 2014 and was undertaken across 12 CVB Visitor Guides by Destination Analysts for DMA West and in conjunction with Miles Partnership. A year-long study of 12 separate CVB Visitor Guides – it summarizes the readership of 12 separate DMO visitor guides, actual visitation impacted by the these guides and the content types that are most influential.
2. The Value of DMO Website Study included over 60 DMO websites and was a free of charge research study that began in May 2020 by Destination Analysts. This largest ever multi DMO website study was undertaken complimentary by Destination Analysts with support from Miles Partnership and includes critical insights on the use of DMO websites during the COVID-19 crisis by locals, visitors and other key stakeholders.